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CEO Update: A Message from George Yammouni

CEO Update: A Message from George Yammouni


It has been a while since I’ve written to you. I’m pleased to be able to keep you informed of the key activities at Headland and our reading of the manufacturing marketplace.


The Australian PMI rose by one point up to 49.7, up from 49.6 in April. The PMI is reflecting similar levels to that in July 49.6 and August 49.6 last year. As the PMI is remaining below 50, it signals continuing challenges overall in manufacturing. Nonetheless, this month, exports rose for the first time since 2022, whilst some manufacturers have advised us that you expect better market conditions in the coming months.

In New Zealand, the market continues to contract, down from April (48.9) to 47.2. This is the 14th month of contraction in the manufacturing market. Production is down, along with new orders, while employment has improved along with more positive market commentary. The negative commentary was around the recessionary conditions and the challenges it brings.

People at Headland

Please join me in welcoming Valerio Ceccarelli to our Sheet Metal Sales team in QLD. Valerio is taking on Tim Stoddard’s clients in this region, as Tim transitions into a leadership role in the Fabrication department. Valerio is very passionate about technology and machinery and comes to us with extensive engineering/manufacturing experience from Italy and the UK.

Lewis Hetherington is progressing his career ambitions and moving into a technical sales role. He will focus on Fabrication Solutions and Sheet Metal Solutions and will report to Tim Stoddard.

Ivan Tan joins our Finance team as the Finance Manager based in Melbourne. Ivan returns to Headland after 6 years. We’re delighted to welcome Ivan back to the team.

We’re also pleased to announce that we will soon welcome two new CNC Specialist Technicians increasing our service team capabilities in Victoria and New South Wales.


Our training programs continue to drive excellence in skill and knowledge amongst our team, with significant investment in factory/overseas programs. Recently we had multiple team members progress their TRUMPF TruDisk training in Korea, and 2 engineers travelled to Switzerland for NETSTAL Plastic injection moulding training.

We have also welcomed Specialist training from Makino recently, held locally and with client visits in Victoria, NSW and QLD sharing more innovative solutions in factory automation.

Upcoming Events

CeMAT 2024

We’re thrilled to announce our participation in CeMAT 2024, the leading international trade fair for intralogistics and supply chain management. Join us from July 23rd to 25th at Stand 302 in the Melbourne Convention Centre. Our compact stand will feature advanced technologies from intralogistics leaders STOPA and Hanel. Representing Headland Technology will be Christopher and Timon, experienced professionals dedicated to providing exceptional customer experiences. Don’t miss this opportunity to engage with experts and explore cutting-edge solutions.


Our In-house show in our Rydalmere, NSW showroom is planned for August where we will be showcasing a New Software Demo with the TRUMPF TruLaser 1030, JFY and Timesavers through OSEON and a smart factory set-up. We’ll be sharing more information shortly.   

AMW 2025

AMW 2025 plans have begun for our stand in Melbourne. We’ll share technology and software sessions on offer at a later date.   


We’re also pleased to be hosting a delegation to the 32nd Japanese International Machine Tool Fair (Nov 5-10) and would welcome any of you who are interested in joining us. Please let us know.

Our In-Stock Machines

We currently have a selection of high-quality machines in stock and available for immediate delivery. This is a fantastic opportunity to bypass the usual lead times and instantly enhance your manufacturing capabilities.

We encourage you to explore our range and see if there is a machine that perfectly suits your manufacturing needs. Link to our In-Stock Machines 

Wishing you all a great start to the new financial year and much appreciation for your support and loyalty during the year we’ve just had.


Kind regards,

George Yammouni